This ad for MacDonald’s new Grand Angus burger is effective in catching the audience’s attention and making you want to buy the product. It does this by using a wide range of visual and language techniques which persuade you to try the new burger for a new, fancy taste. The ad is designed to introduce us to the new product and give the audience a good first impression that is persuasive and eye catching.
The purpose of this ad is to encourage the audience to go out and try the new ‘Grand Angus’ burger from MacDonald’s. The advertisement is designed to show a more sophisticated side to MacDonald’s and a more luxurious taste. It is showing off the new product by using a fancy and sophisticated theme to go with the new taste.
The ad is not aimed at a select group of people but everyone who wishes to enjoy a fancy, elegant meal at MacDonald’s. The ad is also trying to reach people who see MacDonald’s as a cheep take away option as it is trying to show off a new sense of quality and better taste in their food.
The advertisement is effective and achieves the AIDA theory. The advertisement is effective in grabbing the audience’s attention as well as their interest, desire and then makes the audience want to purchase the product.
The advertisement first grabs your attention by having a large visual in the center of the page; this gives you a look at the actual product the ad is trying to sell. The image draws your attention by its positioning and the bright colours which stand out against the black background. This background also helps the writing stand out by having it in a lighter colour.
The ad appeals to the interest of the viewer as it is advertising food, something everyone is interested in having. The idea of the product being new also makes it more appealing as you are interested in trying it for the first time.
“Announcing our new specialty dish, the Grand Angus, with a thick, tender patty of succulent, full-bodied Australian Angus beef, gently resting under a canopy of gourmet baby salad leaves, ripened tomato, a red onion garnish, and a lively infusion of mustard and mayonnaise, all encased in pillows of soft sourdough. It’s a great big taste and a little bit fancy.” This text creates a sense of desire for the product. It sells the product telling the reader about the ingredients in the burger, how luxurious it is and how delicious it tastes.
The ad contains the MacDonald’s logo in the middle of the advertisement. This logo is known world wide and encourages the viewer to take action and indulge in the new product the next time the visit a MacDonald’s restaurant.
The text is in a elegant font emphasizing the fancy side MacDonald’s is trying to convey through the ad. It is large and easy to read. The font changes in the bottom text but still has a fancy sense to it and keeps the theme going. The text also uses exaggerated and very persuasive words to describe the product making it sound like the best new product.
The colour scheme of the ad is very simple and uses black and white for the background and text. The image of the product and the logos are the only parts of the ad which are in bright colours making them stand out as the most important and appealing parts of the ad.
The ad has an equal amount of text and visual which both tell and show you everything about the product including the ingredients that go into it, the quality of the ingredients and where to purchase the product.
The layout of the ad is kept very simple and is easy to read with only a small amount of information that gets to the point.
Overall the ad proves to be effective in showing off the product. It captures the viewer’s attention and maintains it until they know about the product. It is appeals to anyone of any age and occupation and shows them a fancy side to everyday take away food.
Jessica Telfer
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10EN6
